The story behind Nos

Logo of Planetary, the first decentralized app the Nos team build before switching to Nostr
The Verse team meets in Playa del Carmen, Mexico, to define future plans for the Nos app.
Nos logo grid

Nos, an ad-free social app, was founded and created by Evan Henshaw-Plath aka “Rabble”. They are best known for being the first employee and lead developer of Odeo the podcasting startup they lead engineering through the pivot to create and launch Twitter. As an activist and technologist, Rabble is passionate about building commons-based social media apps that prioritize equity and sustainability.

The Nos social app has been designed to empower people to connect and communicate as the dominance of public, corporate-controlled social platforms becomes unpalatable to many.

Existing social media apps are now the domain of machine-made content, designed to feed an algorithm. At Nos, we believe in a new wave: decentralized, user-driven and controlled—that is taking its place. Care, connection and sustainability will become paramount.

While traditional social media platforms treat their users as the product—focusing on ad revenues, profits, and engagement metrics—Nos is built on Nostr, a decentralized, user-led protocol. Users own their account, their feed, and their connections, resulting in more fulfilling, positive and impactful interactions online.

Nostr is an acronym for “notes and other stuff transmitted by relays”. Unlike platform social media apps which are owned and controlled by a single corporation, Nostr is a public commons where users can choose between a wide variety of compatible apps and servers. Nostr apps distribute your content to many servers so no single administrator can control what you consume or create.

Strong values that bring great people together

Logo of the DWeb Community

The DWeb Principles

These principles define the values of a decentralized web based on enabling agency of all peoples. It is the basis for behavioral norms and mutual accountability.

Open Source

Our code is transparent, collaborative, and freely accessible to all.

Humane

Prioritizing user well-being, empathy, and ethical design.

Decentralized

Empowering users with control, privacy, and autonomy.

Commons

Social internet as a public commons where shared ownership empowers all.